SEO Software/Services 2017: Pro Tips for Choosing the Best
Search Engine Optimization or SEO as it is popularly abbreviated was there since the inception of search engines. At first, the methods and techniques were crude and in today's predominance of Google would incur penalties. People tried to cheat the search engine for better rankings and luckily for us, the search engines also became increasingly smarter.
In its essence, a proper digital marketing is incomplete in the absence of proper SEO. It ensures free visibility if things are done the right way and your content clicks. Nevertheless, SEO software programs have gone a great extent to make things easier for digital marketers. Not everyone has a stellar content writer and it is in these conditions that an SEO software program like WebCEO helps. SEO software applications should be gauged by a number of basic parameters.
If there are a large number of links pointing to your site, search engines think the site has useful content. The human tendency to cheat resulted in link farms who would give out links in lieu of cash. But the algorithm grew smarter and began to penalize sites who indulged in such activities. Links are again of two type do-follow and no-follow. Do-follow links are preferable as they give you what is termed link-juice and boost your ranking. You can boost your backlink profile through software like Link Assistant, Axandra or with services like ahrefs.com and semrush.com
By on page, the SEO optimization techniques used in the formation of the content on web pages themselves is referred to. On Page SEO is totally within your control and a good content developer should see you through. But this content needs to be in conformity with certain SEO procedures. But be wary of overdoing this as if you go overboard with your intelligence and try to fool the search algorithm through black hat techniques like keyword stuffing you will only end up being penalized. Quality and original content is definitely the king. If your site is on WordPress Yoast SEO is a must-have plugin. You may also try Advanced Web Ranking to fix your on-page issues.
Keyword research forms the backbone of all SEO activities. It determines the keywords you want to get ranked for. You want to choose keywords whose search volume is high and there is relatively a smaller number of people targeting that keyword. Almost all SEO software come with such a tool but even Google AdWords gives you fairly decent results.